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How Great Design Can Transform Business
Apple, the most valuable company in the world, built its success through great design: simple, intuitive products that people fall in love with, coupled…
Apr 2
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How Great Design Can Transform Business
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Hyper-Targeting at Scale
Over the last half-century, marketing has steadily progressed from mass and niche. From three television networks and forty million people watching I…
Mar 23
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Hyper-Targeting at Scale
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Navigating the Next Digital Era
We’ve seen many technology buzzwords enter the mainstream over the past year, heralding an exciting new technology-driven world: Crypto, NFTs, The…
Feb 7
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Navigating the Next Digital Era
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Less is More 2.0
One of the core tenets of Japanese minimalism is the idea that less is more. The first time I traveled to Tokyo I was introduced to this concept…
Jan 7
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Less is More 2.0
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Design Systems 101
If you are thinking about creating an ecommerce website, mobile app or any other digital experience, a design system is the critical component for a…
Dec 15, 2021
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Design Systems 101
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Brand Architecture That's Actually Useful
Many companies struggle with a clear articulation of their “brand.” Those in the business of defining brands have not made it easy: brand pyramids…
Dec 8, 2021
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Brand Architecture That's Actually Useful
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What Makes Complex Projects Successful
The backbone of all highly successful companies is an ability to successfully execute a project: a bespoke initiative that reaches fruition in a manner…
Dec 3, 2021
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What Makes Complex Projects Successful
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Structure, Not Design By Committee
In The Simpsons episode “Oh Brother, Where Art Thou?”, Homer is asked to design a car for a company run by his long-lost brother. Homer, to no one's…
Nov 18, 2021
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Structure, Not Design By Committee
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Is Your Product Better, Cheaper or Easier?
At its core, every new product has three possible value propositions: it can be better than the competition, it can be cheaper than the alternative, or…
Nov 10, 2021
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Is Your Product Better, Cheaper or Easier?
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Insights by Product Inc.
A collection of articles about digital, technology and marketing from the folks at Product Inc. Subscribe, tell your friends, or contact us!
Nov 1, 2021
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Insights by Product Inc.
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